There is no absolute minimum — Google Ads allows campaigns to start at any daily budget. However, for meaningful data collection and genuine lead generation in Delhi’s competitive markets, we recommend a minimum monthly ad spend of ₹10,000–₹15,000 for local service businesses, and ₹25,000–₹40,000 for professional services or e-commerce. Budgets below these thresholds may not generate enough clicks to optimise campaigns effectively.

Most professionally managed PPC campaigns in Delhi generate their first clicks within 24–48 hours of launch and first qualified leads within 7–14 days. However, campaigns typically improve significantly over the first 30–60 days as the agency gathers performance data, refines keyword targeting, pauses underperforming ad groups, and optimises bids based on real conversion data. Month 2 and Month 3 results are almost always substantially better than Month 1.

ROAS benchmarks vary significantly by industry. A well-managed campaign for local service businesses in Delhi typically achieves 3x–6x ROAS (₹3–6 in revenue per ₹1 spent). E-commerce campaigns average 4x–8x ROAS once fully optimised. High-value service businesses like real estate and legal services often see lower volume but much higher value per conversion. Your PPC agency should establish a target ROAS specific to your business model before campaign launch.

While Google Ads can technically be self-managed, professional PPC agency management almost always delivers significantly better ROI for one simple reason: optimisation expertise. A skilled PPC specialist’s ability to identify wasteful keywords, improve Quality Scores, structure campaigns for maximum efficiency, and write high-converting ad copy typically saves more in wasted spend than the agency’s management fee costs. Self-managed campaigns by inexperienced advertisers commonly waste 40–60% of their budget on irrelevant clicks.

Quality Score is Google’s rating (1–10) of how relevant your ad, keyword, and landing page are to a user’s search query. A higher Quality Score means Google charges you less per click while displaying your ad more prominently than competitors. Delhi businesses with a Quality Score of 8–10 can pay 30–50% less per click than competitors with scores of 4–5 for the same keywords — making Quality Score optimisation one of the highest-value activities in professional PPC management.

Absolutely — and this is one of PPC’s most powerful advantages for small and mid-size Delhi businesses. With the right keyword strategy, a ₹25,000/month budget can secure the top ad position above large national brands for highly specific local keywords where those brands are less competitive. Hyperlocal targeting — by Delhi neighbourhood, pincode, or radius — also allows small businesses to dominate micro-market segments that large brands overlook entirely.

A properly set up PPC campaign tracks: number of leads (form submissions + phone calls), cost per lead, conversion rate (clicks to leads), ROAS or revenue generated, click-through rate (CTR), Quality Scores, and impression share. Your agency should provide a monthly report covering all these metrics with clear explanations of performance trends. If your agency can’t show you conversion data — not just click data — that’s a serious problem worth addressing immediately.